My time at InkSoft was short but fruitful. Being the only Designer at the time and being asked to create a brand image, manage it, and handle all production, was a very difficult task. Considering i was also being asked to do the same for their sister company Graphics Flow, I feel the design system I put in place was the visual eye candy they needed to break through the social media noise. One of my largest tasks was to create a big “book” of Marketing Kits that customers can pull from for their own social media posts. There were about 30 kits. Additionally I created this motion graphic video to promote it and as well as some social media content.
Here are some examples of social media content i produced under the design system I put in place. An emphasis on strong color and primary organic shapes is what binds them all together. This system was flexible enough to work with the diverse array of content tossed at me.
